Job Description
Join Us as a Digital Marketing Specialist!
Who You Are
You're excited about the future of retail and understand the vital role eCommerce plays in shaping the interaction between CPG brands and the digital ecosystem. Innovative, focused, and forward-thinking, you have a knack for anticipating challenges and leading with both passion and effectiveness. Your energy inspires those around you to deliver their best work every day. As someone who values data-driven decision-making, you know that revenue and growth are natural extensions of your commitment to achieving outstanding results for your clients and your team.
Your Day-to-Day Responsibilities
Strategize and Execute: Plan, manage, and implement digital marketing strategies across various advertising platforms for multiple clients at once.
Digital Advertising Expertise: Understand and execute paid search and social advertising campaigns on platforms such as Google, Meta (Facebook, Instagram), and TikTok.
Performance Monitoring: Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while proposing and implementing optimization strategies to meet and exceed assigned KPIs.
Data Analysis: Utilize Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions.
Reporting: Create and analyze campaign performance reports to share insights with relevant teams.
Research and Insights: Prepare research and insights to guide ongoing media recommendations.
Budget Management: Oversee budget allocations and bid parameters to achieve the most efficient results.
Vendor Relationships: Maintain strong relationships with media and technology vendors, acting as a resource for industry data and trends.
Continuous Learning: Stay updated on new bidding, ad placement, and management techniques through experimentation and learning.
Collaboration: Build collaborative relationships with internal and external creative teams to develop innovative media assets.
Budget Allocation Participation: Contribute to budget allocation for various channels and platforms.
What You Bring
Digital Advertising Experience: Proven experience in digital advertising, including campaign setup, optimization, and reporting on paid search and social platforms.
Passion for eCommerce: A deep understanding of the digital marketing ecosystem and how media buying fits into the broader context of digital marketing, along with a commitment to ongoing learning.
Platform Knowledge: Familiarity with Google Ads, Facebook/Meta ads, and TikTok.
Strong Skills: Excellent organizational, tactical, analytical/data management, Excel, and communication skills.
Experience Required
Google Ads: Minimum of 1 year
Meta (Facebook/Instagram) Ads: Recommended 1 year
This position offers the flexibility of a remote or telecommute role.
Employment Type: Full-Time
Salary: $ 40,000.00 98,000.00 Per Year
Job Tags
Full time, Remote job,