Job Description
Job Description
Position: Marketing and Brand Strategy Leader
Location: Remote
Salary Range: $140,000 - $170,000 annually, depending on experience, plus excellent benefits!
Interviews will occur weekly until the position is filled.
About the Role:
We are seeking a dynamic and experienced leader to inspire and build best-in-class marketing teams and campaigns. Your goal will be to increase awareness, engagement, growth, and support from new audiences. You'll balance building a unified national brand while being locally relevant in key markets. Your role will involve planning and executing an integrated marketing and brand strategy that advances our campaign to end the euthanasia of dogs and cats in U.S. shelters by 2025. Inclusivity is key; you'll ensure our multicultural efforts are integrated into the overall strategy. You will lead, mentor, and oversee national, regional, community, multicultural, and brand marketing teams, partnering successfully with various teams including digital/social, PR, creative, events, local programs, and advocacy.
Key Responsibilities:
People Leadership: Lead with kindness and compassion, build trust through authenticity, encourage self-care and work-life balance, and foster strong team relationships.
Brand Management: Educate, adapt, and execute our brand platform across the organization.
Integrated Strategy: Develop and implement a unified brand/messaging architecture that informs marketing strategies and campaigns.
Marketing & Branding: Create a cohesive marketing and brand plan that increases visibility and support. Develop strategies for diverse audiences that influence consumer behavior to increase pet lifesaving and support program priorities.
Data-Driven Approach: Utilize data, consumer insights, and trends to inform decisions and strategies. Collaborate with the Business Intelligence team and external firms to translate market research into impactful campaigns.
Competitive Analysis: Conduct competitive analysis, track and report metrics, and translate insights into actionable strategies for growth and effectiveness.
Operational Efficiency: Implement systems and tools to scale work, maximize resources, and create operational efficiencies.
Media Planning: Direct and guide media planning for brand awareness, fundraising, and lifesaving campaigns.
Innovation: Find new ways to increase influence and visibility, and realign resources to pursue new opportunities.
Collaborative Leadership: Work closely with senior staff, leadership, and cross-functional teams to identify opportunities and challenges, and provide strong, positive, and visible leadership.
Skills and Experience:
Extensive marketing and brand strategy experience, including building brand and messaging architectures.
Proven success in developing and implementing cross-cultural marketing campaigns.
Deep understanding of the digital landscape, including emerging channels and trends.
Data-driven with a strong focus on ROI and continuous improvement.
Proficient in marketing technology and analytics.
Excellent organizational and project leadership skills.
Leadership experience in setting up streamlined structures, processes, and workflows.
Agency experience with competing priorities and a high commitment to customer satisfaction.
Why Join Us?
Be part of a mission-driven organization dedicated to ending the euthanasia of dogs and cats in U.S. shelters by 2025.
Work in a collaborative and supportive remote environment.
Enjoy a competitive salary and excellent benefits.
Equal Opportunity Employer:
We are an equal opportunity employer and welcome applicants from all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, or domestic partner status.
Application Information:
Applicants must have valid work authorization for employment in the U.S. without requiring visa sponsorship now or in the future.
Thank you for considering a career with us! We look forward to receiving your application.
Employment Type: Full-Time
Salary: $ 140,000.00 170,000.00 Per Year
Job Tags
Full time, Local area, Remote job,